Custom, Conversion-First Design
A site engineered to turn visitors into consultations — not a pretty brochure. Built around your highest-margin treatments and the clients you actually want.
Websites for med spas & aesthetics clinics
We build you a highly converting website for free, if you don't like it you don't pay.
A website built to do one job: turn more of the visitors you already get into consultation requests and booked treatments. If you don't like what we build, you don't pay a cent. For med spas, aesthetics clinics & injectors.
Now taking a handful of new projects
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Apply in 2 Minutes
30-minute call. We'll map exactly how to get you more consultations — no obligation, no hard sell.
What we do
Everything a clinic website needs to fill the chair.
Not the same template every clinic in your city already uses. A custom, conversion-engineered site built around how clients actually research treatments, compare providers, and book.
Treatment Pages That Sell
A proper page per treatment — what it does, what it costs, what downtime looks like — answering the questions that decide whether someone books or keeps scrolling.
Consult Requests & Online Booking
Consultation forms and live booking wired into Boulevard, Vagaro, Mindbody or whatever you already run — placed exactly where visitors are ready to act.
Speed & Mobile Performance
Most of your traffic arrives from Instagram on a phone. Your site loads in under two seconds and looks flawless on every screen — so no one bounces back to the feed.
Local SEO Foundation
Built to get found. Technical SEO and local optimization so you show up when someone nearby searches “botox near me” — not just when they already know your name.
Tracking & Analytics
Every consult request, call, and booking is measured — so you know which treatments your site actually sells, no guessing.
Why it matters
Your consult calendar shouldn't live or die by the algorithm.
If it isn't booking consultations while you sleep, it's quietly sending clients to the clinic down the road. Here's what we fix.
Followers who never book
You have the audience. We turn that Instagram traffic into booked consultations with clear next steps and friction-free booking — so the followers you already earned finally convert.
Competing on discounts
A site that sells your expertise and results, so you stop defending your prices against Groupon deals — and attract clients who book on trust, not on the cheapest unit price.
A site that undersells your clinic
Your space, your injectors and your results are premium. A design that looks it — so clients trust you on sight instead of choosing the clinic with the better website.
We speak med spa
You shouldn't have to explain your own business to your web guy.
Most agencies learn what a unit of Botox is on your dime. Here's what we already know before the first call.
Your booking stack, wired in
Boulevard, Zenoti, Vagaro, Mangomint, Aesthetic Record, Symplast, PatientNow. We build around the system you already run — you're not migrating your whole clinic because of a website.
Before-and-afters that don't get you in trouble
Your results are your best selling tool and your biggest compliance risk. We build consent-tracked galleries, keep claims inside what your medical director will sign off on, and leave the outcome promises off the page.
Built to sell memberships, not one-offs
A first-time tox client who becomes a member is worth years of visits, not one $400 ticket. Pages are structured to move people toward memberships and packages instead of a single appointment.
Fewer no-shows and tyre-kickers
Consult requests that ask the right qualifying questions, deposits where they make sense, and confirmation flows — so your front desk spends less time chasing people who were never going to book.
Priced for the client you actually want
How you present pricing decides who walks in. We frame it so you attract clients choosing an injector they trust — not the ones price-shopping your units against the clinic down the road.
The numbers you actually run on
Not pageviews. Consult requests, consult-to-treatment conversion, rebooking rate, and which treatment pages produce revenue — so you can see what the site is worth in chair time.
Why Lumicraft
Not the cheapest. The one that pays for itself in booked chairs.
Anyone can build you a website. We build you a system that pays for itself in booked treatments — then keeps paying.
Built for med spas
Med spas, aesthetics clinics and injectors — that is the whole client list. We know how someone researches a treatment for weeks before they ever enquire, and what finally makes them book.
Engineered to convert — and proven
Every project is built around one metric: more consultation requests. And we track it, so you see the return instead of taking it on faith.
Done-for-you, start to finish
Strategy, design, copy, build, launch — handled. You stay focused on treating clients; we deliver a site that runs on its own.
How it works
From overlooked to fully booked — in four steps.
A clear, done-for-you process. You stay in the loop; we handle the heavy lifting.
1
Strategy Call
We learn your clinic, your highest-margin treatments, and your goals — then map the fastest path to more consultations.
2
Design & Copy
We craft a custom, conversion-focused site with messaging that turns browsers into consultation requests.
3
Build & Launch
We build fast, test everything, and launch — fully optimized for speed, mobile, and search.
4
Optimize & Grow
We track results and refine, so your site keeps converting more visitors into booked treatments over time.
How it works
A website's only job is to win the next client.
Not to look impressive — to help a stranger decide you're the clinic they'd trust with their face, and make enquiring easy. That's what we build for.
Answer, fast
In the first few seconds a visitor needs to know which treatments you offer, who is holding the needle, why they can trust you, and what to do next. Most clinic sites make them work it out. Most won't. We put the answer up front.
Remove the friction
Every extra step between interest and enquiry loses people — a slow page, no pricing, a form that asks for everything. We strip the path down so requesting a consultation is the easiest thing on the screen.
Earn the trust
People book the clinic that feels safest, not the loudest. Real before-and-afters, injector credentials, and honest pricing — shown exactly where the doubt is — do more than any clever headline.
Meet the founder
Put the Risk On Us — Apply Now
Hi, I'm Ben. I build websites that book consultations.
I started Lumicraft after watching too many excellent clinics lose clients to competitors with a better website — not better injectors, just a better website. That's a fixable problem, and it's the only thing I do. Every site I build is engineered on how people actually choose a provider for something as personal as their face — what earns trust and turns a browser into a consultation — and judged on one question: is the calendar fuller than before? I keep the list small and founder-led, so when you hire Lumicraft, you work with me.
Ben Patterson
Web Designer, Lumicraft
Founder-ledyou work directly with me
One focuswebsites for med spas
Small lista few projects at a time
MED SPASINJECTABLESLASERSKINBODY
The results
More consults. More booked treatments. More revenue.
You're not paying for a website. You're investing in a site whose job is to turn more of your traffic into consultation requests and booked treatments — and keep doing it.
Built to convert, not just to look beautiful — every page structured around the next consultation.
Fast, mobile-first, and clear, because that's where consultations are won or lost.
We only take on clinics we believe we can move the needle on. Your growth is our reputation.
That's why we keep the list small and treat your website like it's our own.
Put the Risk On Us — Apply Now
30-minute call. No obligation, no hard sell.
Who we say yes to
We only take on a few projects at a time.
Because every site is founder-led and we stake our reputation on the result, we have to be selective. Here's who it's a fit for.
This is for you if…
You're an established med spa ready to grow.
- You run a med spa or aesthetics practice — injectables, laser, skin, body contouring or a full-service clinic — with real demand behind it.
- You already have followers, footfall or referrals, but your current site isn't turning them into consultation requests.
- You'd rather invest once in a site that produces than keep paying for one that just sits there.
- You have the chair time and staff to take on more clients when a better website starts bringing them in.
- You want a done-for-you partner who'll treat your site like their own — not a cheap template or a faceless agency.
This is not for you if…
We'll be honest — we're probably not the right call.
- You're pre-launch with no clients or demand yet — a website can't manufacture a market that isn't there.
- You're shopping purely on price and just want the cheapest site you can find.
- You expect leads overnight with zero input — a great site is a system we build together, not a lottery ticket.
- You're not ready to handle more consultations if the site starts delivering them.
See If You Qualify — Apply Now
30-minute call. No obligation, no hard sell.
About Lumicraft
We build websites for one industry, and know it properly.
We're the team you hire when you're done losing clients to the clinic with the better website.
Lumicraft is a web design studio built for one purpose: turning med spa websites into their most reliable source of new clients. We work with aesthetics clinics, injectors and medical skincare practices who are tired of a site that undersells the room they built — and want one that actually fills the calendar.
We're not the cheapest option — and we're upfront about that. We're the premium choice for clinic owners who'd rather invest once in a website that produces than keep paying for one that just sits there. Every project is founder-led, and we keep the list small on purpose.
Questions, answered
Everything you're probably wondering.
Straight answers to the things clinic owners ask us most — before you apply.
How does the “you don't pay if you don't like it” guarantee actually work?
We design and build your site first. You only pay once you've seen it and you're happy with it. If it's not right for you, you walk away owing nothing — the risk sits entirely with us, not you. That's how confident we are in the work.
Will this actually get me more consultations?
No website is magic — but a site engineered around how clients actually choose a provider (clear treatment info, real results, fast pages, dead-simple enquiry) converts far more of the traffic you already have. That's the entire focus of what we build — not decoration, conversion.
Do you only work with med spas?
Yes — med spas, aesthetics clinics, injectors, laser and medical skincare practices. That focus is the point: we already know the objections, the compliance limits on before-and-afters, and the booking tools you run. The application tells us if it's a fit.
Can you use our before-and-afters?
Yes — and carefully. Results photos convert better than anything else on a clinic site, but they carry consent and advertising rules your medical director is accountable for. We build consent-tracked galleries, keep the surrounding copy inside what you can actually claim, and never write outcome promises into the page. If you'd rather not publish faces, we structure the proof around treatment detail and provider credentials instead.
Do you integrate with our booking software?
We work with Boulevard, Zenoti, Vagaro, Mangomint, Aesthetic Record, Symplast and PatientNow, among others. The site is built around the system your front desk already knows — changing your website shouldn't mean changing how your clinic runs.
Will this just bring in discount shoppers?
That's usually a positioning problem, not a traffic problem. A site that leads with specials attracts people shopping specials. We build yours to lead with your providers, your results and your standard of care, so the enquiries lean toward clients choosing an injector rather than a price — the ones who rebook and join memberships.
How much of my time will this take?
Very little. One strategy call, a short intake, and any clinic photos or before-and-afters you already have. We handle strategy, copy, design, build and launch — so you can stay focused on treating clients.
What happens after I apply?
You fill in a 2-minute intake, then book a 30-minute strategy call. On it we map your fastest path to more consultations — whether you work with us or not. No obligation, no hard sell.
Put the Risk On Us — Apply Now
30-minute call. No obligation, no hard sell.
Get started
Apply to work with Lumicraft.
Tell us about your clinic in 2 minutes. We'll map exactly how to turn your website into a steady source of booked treatments — and if we're a fit, you'll book your call on the spot. No obligation, no hard sell.
Limited availability — we only take on a handful of projects at a time
2-minute application
Reviewed by Ben personally
No obligation, no hard sell
Your call is booked.
We’ve emailed your confirmation. There are two short steps left to hold your spot — do them now, they take a few minutes.
You're in. We've got your details.
Your calendar is open above — grab the time that works best. On the call we'll map your fastest path to more consultations. Come with questions; leave with a plan.
— The Lumicraft team
Every empty slot this week was someone who visited your site and left.
Book a free strategy call and we'll show you, page by page, where your site is losing consults — and what it's costing you in chair time.
Apply in 2 Minutes
30-minute call. No obligation, no hard sell.